Lexmark
A global technology company with a proud history and a bright future.
Lexmark International, Inc. (NYSE: LXK) makes it easier for businesses and consumers to move information between the digital and paper worlds. In doing so, we are guided by a simple vision: Customers For Life. To earn our customers’ loyalty, we listen to them, anticipate their needs and act to create value in their eyes.
Since our inception in 1991 as a spin-off of IBM, Lexmark has become a leading developer, manufacturer and supplier of printing and imaging solutions for offices and homes. Lexmark's products include laser printers, inkjet printers, multifunction devices and associated supplies, services and solutions.
Lexmark reported $5.0 billion in revenue in 2007. Revenue derived from international sales and exports from the U.S. make up about half of the company's consolidated revenue, with Europe accounting for approximately two-thirds of international sales. Lexmark's products are sold in more than 150 countries in North and South America, Europe, the Middle East, Africa, Asia, the Pacific Rim and the Caribbean.
The distributed output market is growing and presents attractive growth opportunities. Lexmark has unique strengths in this market, and we continue to strengthen our competitive position through strategic investments to pursue these growth opportunities.
Market trends driving long-term growth in distributed printing include:
» Continuing improvement in price/performance points;
» Continued convergence in technology between printers, scanners, copiers and fax machines into single, integrated all-in-one devices;
» Advancements in digital photography driving the opportunity to print digital images on distributed output devices;
» Increased adoption of color output in business; and
» Advancements in electronic movement of information, driving more pages to be printed by end users when and where it is convenient to do so.
As a result of these market trends, Lexmark has growth opportunities in low-end monochrome laser printers, color lasers, laser all-in-ones, photo all-in-ones, and business inkjet four-in-ones.
Lexmark's overall strategy to take advantage of its growth opportunities is three fold:
» Expand our product segments;
» Expand penetration in market segments; and,
» Further develop brand awareness and brand positioning.
We believe we have unique competitive strengths that support our growth:
» Lexmark is the only major player in the industry which is exclusively focused on distributed output;
» Our vertical integration in technology, which historically has allowed us to drive cost and price performance; and,
» Our large account industry teams and retail-centric consumer teams, which drive customer responsiveness and flexibility.
Those strengths have led to our position as No. 370 on the 2005 Fortune 500 listing, our inclusion on Fortune's Most Admired Companies list and our 2005 recognition by Industry Week as one of its Top 50 U.S. Manufacturers. In addition, we’ve received 2005 recognition for our new products from the test labs at PC World, PC Magazine, CNET, Better Buys for Business, and Buyers Laboratory, among others.
Combining customer insight with innovative technology to create solutions that make it easy to get things done.

